EXPLORE THE EVIDENCE
Because we believe in science-backed policy.
The Swedish experience is backed by decades of research and independent analysis from the world's leading health institutions.
Scientific Paper
New Zealand’s accelerating smoking decline: lessons for tobacco harm reduction
The Lancet Regional Health - Western Pacific 2026
Position Paper
The Global Case for Nicotine Pouches
We Are Innovation · 2025
Evidence Review
E-cigarettes and harm reduction
Royal College of Physicians · 2024
Report
Health risk assessment of nicotine pouches
BfR · 2022
Scientific Paper
Differential Taxes for Differential Risks: Toward Reduced Harm from Nicotine Products
New England Journal of Medicine · 2015
Scientific Paper
Two decades of global tobacco control: time for a rethink
Internal and Emergency Medicine · 2025
