EXPLORE THE EVIDENCE
Because we believe in science-backed policy.
The Swedish experience is backed by decades of research and independent analysis from the world's leading health institutions.
Position Paper
The Global Case for Nicotine Pouches
We Are Innovation · 2025
Evidence Review
E-cigarettes and harm reduction
Royal College of Physicians · 2024
Report
Health risk assessment of nicotine pouches
BfR · 2022
Scientific Paper
Differential Taxes for Differential Risks: Toward Reduced Harm from Nicotine Products
New England Journal of Medicine · 2015
Scientific Paper
Two decades of global tobacco control: time for a rethink
Internal and Emergency Medicine · 2025
Scientific Paper
Comparative disease risks: cigarette smoking vs smokeless tobacco and snus
BMC Public Health · 2025
