We’re a platform committed to encouraging countries to adopt the Swedish Experience.
For the past year, Quit Like Sweden has travelled the world with a purpose: to encourage other countries to quit like Sweden. Sweden has achieved a public health revolution, and now we need the global will to make this a worldwide success.
Our Mission
Our mission is to reduce smoking rates worldwide by empowering other countries to Quit Like Sweden,
Over 8 million people worldwide lose their lives to smoking each year. Countries are overwhelmingly losing their battle against smoking, except for Sweden. Sweden is about to become the first country in the world to quit smoking.
Sweden has similar measures and programmes focused on smoking cessation and prevention to many countries around the world, but what sets Sweden apart is its comprehensive approach, which includes enabling people who smoke to choose alternatives instead.
WHO WE ARE
SUELY CASTRO
Suely Castro is a passionate advocate for harm reduction, who has worked on assessing the impact of international approaches to Tobacco Control, focusing on the experience and real-world effectiveness of alternatives to smoking.
She has dedicated nearly two decades to researching and travelling the world advocating for alternative nicotine products to be Accessible, Acceptable, and Affordable to those seeking to quit cigarettes. Suely works tirelessly to foster collaboration and dialogue across borders. Inspired by her personal experience with the impact that smoking and the absence of alternatives can have on families, she set up Quit Like Sweden after witnessing first-hand Sweden’s incredible achievement. Her goal is to bring the Swedish Experience to the world to help save and improve the lives of millions of people.
DR ANDERS MILTON
Dr Milton is a physician with extensive experience in public service, a highly sought-after consultant in the healthcare sector and a former Chair of the World Medical Association.
He was previously the President and CEO of the Swedish Medical Association (SMA), President of the Swedish Red Cross, the People and Defence Foundation and the Swedish Confederation of Professional Associations (SACO). He is the current owner and CEO of Milton Consulting and Chair of the Snus Commission. He is also Chair of three foundations that work with education for children and adolescents and several companies in the field of life science.
Our Story
Watch Suely Castro explain why she founded Quit Like Sweden at the launch event in Brazil in April 2024.
Our Message
We appeal to governments around the world to follow in the footsteps of Sweden by adopting measures and programmes focused on smoking cessation and prevention, and making alternatives to smoking:
ACCESSIBLE
For people who smoke to access alternatives at least wherever they can access cigarettes.
ACCEPTABLE
For people who smoke to find realistic alternatives, in a range of flavours and strengths that help them to quit cigarettes.
AFFORDABLE
For people who smoke to find alternatives that are more affordable than cigarettes.