Our purpose is to encourage other countries to Quit Like Sweden using cessation and prevention measures and programmes, and by making alternatives to smoking accessible, acceptable, and affordable.
SUELY CASTRO, DIRECTOR
Suely is a passionate and energetic harm reduction advocate whose mission is to end smoking.
She was inspired by her personal experience of the impact that smoking and the lack of alternatives can have on families, and decided to set up Quit Like Sweden after witnessing first-hand Sweden’s incredible achievements. Her goal is to bring the Swedish Experience to the world and save other families from the challenges she had to face.
DR ANDERS MILTON
Dr Milton is a physician with extensive experience in public service, a highly sought-after consultant in the healthcare sector and a former Chair of the World Medical Association.
He was previously the President and CEO of the Swedish Medical Association (SMA), President of the Swedish Red Cross, the People and Defence Foundation and the Swedish Confederation of Professional Associations (SACO). He is the current owner and CEO of Milton Consulting and Chair of the Snus Commission. He is also Chair of three foundations that work with education for children and adolescents and several companies in the field of life science.
Our Mission
Our mission is to eradicate smoking. Over 8 million people worldwide lose their lives to smoking each year.
Countries are losing their battle against smoking except one – SWEDEN. Sweden is about to become the first country in the world to quit smoking.
Sweden has similar measures and programmes focused on smoking cessation and prevention to countries around the world, but what sets them apart is their comprehensive approach, which includes enabling people who smoke to choose alternatives instead.
We appeal to governments around the world to follow in the footsteps of Sweden by adopting measures and programmes focused on smoking cessation and prevention, and making alternatives to smoking:
ACCESSIBLE
For people who smoke to access alternatives at least wherever they can access cigarettes.
ACCEPTABLE
For people who smoke to find realistic alternatives, in a range of flavours and strengths that help them to quit cigarettes.
AFFORDABLE
For people who smoke to find alternatives that are more affordable than cigarettes.
Our aim is to encourage countries to take action to replicate the Swedish Experience in a comprehensive strategy that also includes measures and programmes focused on smoking cessation and prevention, and enabling people who smoke to choose alternatives instead.
We don’t advocate for the removal of measures and programmes that contribute to smoking cessation or prevention, and instead appeal to all policymakers in all countries, intergovernmental and non-governmental organisations to complement those measures and programmes.
The sooner we all come together, the sooner we can eradicate smoking once and for all.