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Sweden is now smoke-free.
A smoking rate of just 3.7%.
So…

Let's quit
like Sweden

We believe every country can get there too
inspired by the Swedish experience.

THE SWEDISH EXPERIENCE

This is how
Sweden did it.

Sweden has enabled alternatives to cigarettes
to be accessible, acceptable, and affordable.

Accessible

Easy to find. Sold where smokers already shop.

Acceptable

Easy to like. Formats and flavors adults actually use.

Affordable

Easy to afford. Cheaper than smoking, every time.

And help transform one
country’s success into a
global model.

Quit Like Sweden is a public health initiative helping countries reduce smoking by sharing Sweden's remarkable success.
It is a model that can be adapted to each country's culture, society, and economic reality.

GLOBAL EVENTS

This isn’t just Sweden’s story.
It’s a model for the world

Kazakhstan

Kazakhstan,

A Healthier Kazakhstan: Lessons from Sweden

May 2026
United Kingdom

United Kingdom,

Global Case for Embracing New Approaches

December 2025
Sri Lanka

Sri Lanka,

Can Sri Lanka Quit Like Sweden?

November 2025
Nigeria

Nigeria,

Can Nigeria Quit Like Sweden?

October 2025
Poland

Poland,

How Effective Public Policy Can Help Combat Addictions

October 2025
Spain

Spain,

Can Spain Quit Like Sweden?

July 2025

REAL PEOPLE. REAL RESULTS

Because people matter

The testimonials below were taken from the THRglobal.org website.

“I started vaping in place of cigerettes in 2008…in march of 2009 I discovered I had not bought tobacco budgetted for, as the money was unspent. I had given up cigerettes by accident, and didn’t realise until checking my bank. That doesn’t happen with NRT or anything else I tried before.”

Richard Pruen – Age 53 – England

“I achieved one of the greatest things for myself that helped my health and gave me a brighter future by quitting smoking. I used vapes to quit. All the rubbish the doctors tell you to use didn’t work. Vapes did… I’ve been smoke free for about 9 years and I’m in terrific shape. The government banned vaping and many of my friends have returned to smoking, but not me… The government aren’t going to steal my health.”

Tiffany – Age 51 – Australia

“My doctor warned me that I was showing signs of developing COPD… I knew from my first puff that I would never smoke again! I have never even been tempted — vapes provide me with everything I need… My doctor has pronounced my lung function as ‘perfect’ at every checkup.”

Marion Burt – Age 77 – Canada

“After reading so many testimonials from various people who left cigarettes behind with vaping, including my sister-in-law, I decided to try it myself. Frankly, I wish I had done it sooner. 3 months after the switch to vaping, I had a physical, and my doctor said that there was a noticeable difference in my breathing, that it had improved. Recent CT scans also looked excellent, showing definite healing in my lungs.”

Kelly A Lawler – Age 59 – USA

“I switched from smoking traditional cigarettes to e-cigarettes after having heart bypass surgery. After the surgery, I quit smoking completely and started researching e-cigarettes, which I’ve been using ever since. I also have regular health checkups and haven’t experienced any negative side effects. In the near future, I plan to quit e-cigarettes completely.”

Patchara Prasittiporn – Age 42 – Thailand

“Vaping saved my life,was on 30 stickies a day could not breath properly,best decision I have made.”

Kershan – Age 40 – United Arab Emirates

NEWS

QLS has been spreading the
word around the globe

Click any card to read the full article or here to see all the news

Quit Like Sweden Calls on EU to Close Evidence Gap in TPD Revision

May 20, 2026

Sweden Reaches Historic 3.7% Smoking Rate as EU Considers New Restrictions on Nicotine Alternatives

May 20, 2026

Protecting Women’s Progress in Tobacco Control

May 20, 2026

Brazil’s Prohibition Strategy Under Scrutiny

May 20, 2026

Nature Health Article Highlights Role of Smoke Free Nicotine Products in Ending Smoking

May 19, 2026

On its 20th Anniversary, Global Treaty Needs a New Ally

May 5, 2026

EXPLORE THE EVIDENCE

Because we believe in
science-backed policy.

The Swedish experience is backed by decades of research and independent analysis from the world's leading health institutions.

Position Paper

The Global Case for Nicotine Pouches

We Are Innovation · 2025

Evidence Review

E-cigarettes and harm reduction

Royal College of Physicians · 2024

Report

Health risk assessment of nicotine pouches

BfR · 2022

Scientific Paper

Differential Taxes for Differential Risks: Toward Reduced Harm from Nicotine Products

New England Journal of Medicine · 2015

Scientific Paper

Two decades of global tobacco control: time for a rethink

Internal and Emergency Medicine · 2025

Scientific Paper

Comparative disease risks: cigarette smoking vs smokeless tobacco and snus

BMC Public Health · 2025