Sweden is now smoke-free.
A smoking rate of just 3.7%.
So…
Let's quit
like Sweden
inspired by the Swedish experience.
THE SWEDISH EXPERIENCE
This is how
Sweden did it.
to be accessible, acceptable, and affordable.
Accessible
Acceptable
Affordable
And help transform one
country’s success into a
global model.
It is a model that can be adapted to each country's culture, society, and economic reality.
GLOBAL EVENTS
This isn’t just Sweden’s story.
It’s a model for the world
United Kingdom,
Global Case for Embracing New Approaches
December 2025
Sri Lanka,
Can Sri Lanka Quit Like Sweden?
November 2025
Nigeria,
Can Nigeria Quit Like Sweden?
October 2025
Poland,
How Effective Public Policy Can Help Combat Addictions
October 2025
Spain,
Can Spain Quit Like Sweden?
July 2025
REAL PEOPLE. REAL RESULTS
Because people matter
“I started vaping in place of cigerettes in 2008…in march of 2009 I discovered I had not bought tobacco budgetted for, as the money was unspent. I had given up cigerettes by accident, and didn’t realise until checking my bank. That doesn’t happen with NRT or anything else I tried before.”
Richard Pruen – Age 53 – England
“I achieved one of the greatest things for myself that helped my health and gave me a brighter future by quitting smoking. I used vapes to quit. All the rubbish the doctors tell you to use didn’t work. Vapes did… I’ve been smoke free for about 9 years and I’m in terrific shape. The government banned vaping and many of my friends have returned to smoking, but not me… The government aren’t going to steal my health.”
Tiffany – Age 51 – Australia
“My doctor warned me that I was showing signs of developing COPD… I knew from my first puff that I would never smoke again! I have never even been tempted — vapes provide me with everything I need… My doctor has pronounced my lung function as ‘perfect’ at every checkup.”
Marion Burt – Age 77 – Canada
“After reading so many testimonials from various people who left cigarettes behind with vaping, including my sister-in-law, I decided to try it myself. Frankly, I wish I had done it sooner. 3 months after the switch to vaping, I had a physical, and my doctor said that there was a noticeable difference in my breathing, that it had improved. Recent CT scans also looked excellent, showing definite healing in my lungs.”
Kelly A Lawler – Age 59 – USA
“I switched from smoking traditional cigarettes to e-cigarettes after having heart bypass surgery. After the surgery, I quit smoking completely and started researching e-cigarettes, which I’ve been using ever since. I also have regular health checkups and haven’t experienced any negative side effects. In the near future, I plan to quit e-cigarettes completely.”
Patchara Prasittiporn – Age 42 – Thailand
“Vaping saved my life,was on 30 stickies a day could not breath properly,best decision I have made.”
Kershan – Age 40 – United Arab Emirates
NEWS
QLS has been spreading the
word around the globe
Press Release
Quit Like Sweden Calls on EU to Close Evidence Gap in TPD Revision
May 20, 2026
Report
Sweden Reaches Historic 3.7% Smoking Rate as EU Considers New Restrictions on Nicotine Alternatives
May 20, 2026
Opinion
Protecting Women’s Progress in Tobacco Control
May 20, 2026
Opinion
Brazil’s Prohibition Strategy Under Scrutiny
May 20, 2026
In the News
Nature Health Article Highlights Role of Smoke Free Nicotine Products in Ending Smoking
May 19, 2026
Press Release
On its 20th Anniversary, Global Treaty Needs a New Ally
May 5, 2026