Smoking kills over 8 million people every year.
Most countries are stuck. Sweden isn't.
Sweden is close to eliminating smoking — not with bans, but by making better alternatives widely available. At the heart of its success is a simple model.
Accessible
Easy to find. Sold where smokers already shop.
Acceptable
Easy to like. Formats and flavors adults actually use.
Affordable
Easy to afford. Cheaper than smoking, every time.
Why it Works
Sweden didn't lower smoking rates by reducing nicotine use.
It did it by replacing smoke with safer alternatives.
Nicotine use is nearly identical across Europe. But Sweden's smoking rate is four times lower.
Same Nicotine. Less Harm.
Ive been cigarette free for 3 years thanks to vaping !!
Michelle, Australia
Vaping has increased my feelings of health.
Rebecca, USA
I don't want to harm my health by going back to smoking
Steve, UK
Vaping helped me quit cigarettes and save money.
Blake, Australia
I was able to quit smoking, which I'd done for over 30 years, by using vape products. I breathe better than I have in years.
Gabrielle, USA
Deje de fumar gracias al vapeo soy consumidor y creo fielmente en el vapeo y vapear me salvo la vida
Juan, Mexico
Saya berjaya berhenti merokok dan mengekalkan gaya hidup yang sihat
Am, Malaysia
Tengo derecho a dejar de fumar usando un medio 95% menos nocivo
Vivian, Peru
We need alternatives to survive.
Luis, Mexico
9 years ago I tried vaping after 38 years of smoking. I haven't had a cigarette since.
Liz, UK
I support choice!
Sarah, Australia
Everyone should have the right to choose to have a better alternative to smoking.
Lee, UK
People deserve the right to less harmful alternatives.
Stuart, UK
My health improved tremendously after switching from cigarettes to electric cigarettes.
Tommy, Norway
Vaping is harm reduction for those that smoke.
Cheryl, Canada
Vaping was the only smoking cessation tool which has successfully helped me quit cigarettes and I have tried almost everything else.
Adriaan, South Africa
Soy usuario de cigarrillo electrónico, me ayudó a dejar el cigarro convencional y he visto mejoría en mi salud.
Oscar, Mexico
I have the right to choose a reduced harm method, to consume nicotine
Linda, Canada
I need alternative for tobacco harm reduction
Paras, Pakistan
Vaping has given me the ability to quit smoking, something I never thought was possible. We deserve the right to harm reduction options!
Harlen, New Zealand
I quit smoking after 15 years thanks to vaping in one day its been 200 days am totally smoke free i support vaping it saved my life.
Kaizaad Kermani, India
Smoked for 20+ years until i came across E Cigarettes 1 year ago and i have not touched tobacco since.
Tony Johansen, Sweden
Meine Erfahrung mit Vapen ist bis jetzt sehr gut und viele meiner Freunde Vapen auch und es gab noch nie geschwerden.
Valentin Max Keiner, Germany
SOURCE righttovape.org — Images AI-generated
A public health solution hiding in plain sight
Quit Like Sweden helps countries see
what's been hiding in plain sight.
Quit Like Sweden is a non-profit that helps countries reduce smoking by sharing Sweden's unexpected success: a public health win built not on design, but emergence.
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